Master of Strategic Marketing
SwissUK™ Triple Crown
Master of Strategic Marketing Triple Crown
The Master of Strategic Marketing Triple Crown programme is designed as a capability development pathway for executive-level marketing management, focusing on marketing strategy, brand management, digital marketing, and market growth, while simultaneously strengthening foundations in strategic management, finance, and operations within an international business environment.
With SwissUK™ Triple Crown, learners receive three qualifications representing academic and professional recognition pathways. Upon completion, learners are awarded a Swiss Private Master’s degree, a Master’s degree awarded by a UK public university, and a Master’s-level qualification issued by an Ofqual-regulated UK awarding body.
The programme is integrated with the UK National Occupational Standards for the Senior Leader role (average salary £84,240 per year), and meets the competency requirements for applying for the UK Skilled Worker Visa in accordance with Home Office regulations.
Swiss Made. UK Government Recognised.
Qualifications
- Master of Strategic Marketing from SIMI Swiss
- MBA in Marketing from Wrexham University (UK Public University)
- Level 7 Diploma in Strategic Marketing awarded by OTHM (recognised by Ofqual, UK Government)
Promotion
Delivery
Awarding
- Swiss Information and Management Institute (SIMI)
- Wrexham University (UK Public University)
- OTHM (Ofqual UK.Gov Awarding Body)
UK ENIC Band
The Master qualification is aligned with FHEQ/RQF Level 7 and has been assessed by UK ENIC as comparable to Band 12 within the UK qualification framework.
Recognised in the United Kingdom
The MBA in Marketing degree and the OTHM Level 7 Diploma are managed under the UK National Qualifications Framework and are recognised as equivalent to Master’s level in the United Kingdom.
Recognised in Switzerland
Master graduates from SIMI Swiss can work in Switzerland immediately, as the Marketing Specialist role is considered a non-regulated occupation.
National Occupational Standards
Master of Strategic Marketing Triple Crown aligned with the Chartered Manager framework — leading to Senior Leader status with a UK median salary of £84,240 per year.
Recognised internationally
Recognised under UK FHEQ/RQF Level 7, the Master of Strategic Marketing Triple Crown is accepted as equivalent to a Master’s Degree in over 180 countries and territories.
Quickly Learn a New Major
With its unique structure combining a UK-recognised qualification and Swiss private higher-education excellence, learners can switch majors quickly without starting over.
Programme Details
The Master of Strategic Marketing Triple Crown programme includes 8 compulsory modules and 1 Dissertation in the field of Strategic Marketing.
A. Compulsory Modules:
- Contemporary Issues and Principles of Marketing (20 UK Credits)
- Consumer Behaviour and Market Communications (20 UK Credits)
- Digital and Social Media Marketing (20 UK Credits)
- Contemporary Challenges and Strategic Marketing (20 UK Credits)
- Strategic Brand Management (20 UK Credits)
- Marketing Research Project (20 UK Credits)
B. Dissertation in Strategic Marketing with Wrexham University (60 UK Credits):
- Research Methods
- Literature Review
- Dissertation
During Dissertation Stage, learners will study under the coordination and delivery of SIMI Swiss’s official partner in the Middle East, based in the United Arab Emirates. This global learning experience enhances international exposure and strengthens cross-border connections with faculty members, industry experts, and fellow learners from diverse regions.
Upon graduation, students will receive:
- Level 7 Diploma in Strategic Marketing from OTHM (UK government-recognized, equivalent to a Master’s degree in the UK ENIC/NARIC Band 12).
- MBA in Marketing from Wrexham University (UK Public University).
- Master of Strategic Marketing from SIMI Swiss.
- A Bachelor’s qualification in Majors from accredited universities; or a Level 6 EQF diploma or an equivalent qualification from organizations that are authorized to issue qualifications and have been accredited.
- English proficiency must be at least CEFR (Common European Framework of Reference) level B2 or IELTS 5.5
The programme is delivered through a real-time online Live Class model, where learners study and interact directly with SIMI Swiss lecturers via a live training platform.
- Learners study the modules through the SIMI Swiss Direct™ mode.
- Learners complete the final stage with SIMI’s partner in the United Arab Emirates.
- Learners have their results recognised by Wrexham University.
- Learners have their results recognised by SIMI Swiss after receiving their final results.
It follows the SIMI Swiss Direct™ model — meaning learners study directly with SIMI Swiss, without any partnerships, franchising, or intermediaries. This ensures full access to the original programme content, without modification, while eliminating third-party risks and issues related to unauthorised local training.
Accredited & Recognized
- Strong dual recognition: Swiss Private Degree + UK RQF National Qualification + UK FHEQ National Qualification.
- Enhanced employability in Switzerland and the UK within the field of Strategic Marketing.
- Eligible for the UK Skilled Worker Visa, based on the RQF Level 7 qualification officially recognised by the UK Government.
- International recognition through compatibility between FHEQ/RQF/EQF frameworks and other national qualification systems(*). See more HERE
- UK Senior Leader Competency Standard: Easily demonstrate professional competence and meet job requirements with an average salary of £84,240 per year. See more HERE
- Expanded opportunities for further study at the next academic level internationally(*).
(*) All qualification recognitions, top-ups, or transfers under the Swiss and UK education systems are subject to the specific policies of the receiving institution or relevant authority — verification should be conducted in advance where applicable.
About the Swiss Information and Management Institute (SIMI Swiss)
SIMI Swiss is a SwissUK™ Higher Education Institute that unites the excellence of Swiss Private Higher Education with the nationally recognised qualification framework of the United Kingdom Government, regulated by Ofqual (UK.Gov). SIMI Swiss holds full international accreditation and awards dual qualifications, combining a Swiss Private Degree with a nationally recognised qualification from the United Kingdom, upholding globally recognised academic standards.
References:
About the Wrexham University (Public UK University)
Wrexham University is a public university located in North Wales, United Kingdom. With origins dating back to 1887, the institution has grown from a regional school of science and art into a modern university offering a wide range of undergraduate and postgraduate programmes.
Rankings and Recognition
- 2nd in Wales for Student Satisfaction (Complete University Guide 2024)
- 6th in the UK for Student Satisfaction (Complete University Guide 2024)
- Top 10 in the UK for Student Satisfaction (Complete University Guide 2024)
- 1st in the UK for Social Inclusion (The Times & The Sunday Times Good University Guide 2024)
- Top 10 in the UK for Teaching Quality (The Times & The Sunday Times Good University Guide 2024)
- Top 10 Universities in Wales for Students’ Union (NSS 2023)
References:
About the awarding body – OTHM, an Ofqual-regulated UK Government Awarding Organisation
- Institutional recognition: OTHM is regulated by the Office of Qualifications and Examinations Regulation (Ofqual), the official education regulator of the UK Government. Ofqual recognition number: RN5284. View the official recognition information HERE.
- Programme recognition: OTHM Level 7 Diploma in Strategic Marketing and Finance is Ofqual-regulated under qualification code 603/5946/8. View the official recognition information HERE.
References:
- How to verify OTHM regulation and recognition: HERE
The SwissUK™ Master of Strategic Marketing Triple Crown programme from SIMI Swiss integrates the UK Government-regulated national competency framework for the Senior Leader role (see more HERE). This integration not only enables learners to obtain a UK Government-recognised Level 7 national qualification but also offers the following advantages:
- Learn the competencies employers need: Beyond theory, students develop full KSBs (Knowledge, Skills and Behaviours) aligned with the UK Government occupational standard.
- Easier competency verification for employment: Each Learning Outcome (LO) is mapped to professional criteria, enabling employers to assess and trust graduates’ abilities from the recruitment stage.
- Enhanced opportunities for early management roles: Competencies are standardised to postgraduate-level management standards, preparing learners for entry-level management and supervisory roles.
- Globally competitive earnings: Senior Leader roles have an average salary of £84,240 per year in the United Kingdom.
- Internationally recognised employability profile: Competency standards are applied in multinational organisations, supporting global career mobility.
- Reduced unemployment and career-misalignment risks: Learners can enter employment early through the staged recognition and awarding of national qualifications.
- A strong advantage over traditional Master programmes: While many graduates struggle to define their professional capabilities, SwissUK™ students graduate with a clear, internationally validated competency profile — and can fully evidence it.
Key advantage over traditional Master’s programmes: While many graduates struggle to find direction after completing their studies, SwissUK™ students graduate with clearly defined professional competencies and the ability to demonstrate them confidently to employers.
The programme awards three qualifications:
- Level 7 Diploma in Strategic Marketing – awarded by OTHM (United Kingdom)
- MBA in Marketing – awarded by Wrexham University (UK Public University)
- Master of Strategic Marketing – awarded by SIMI Swiss (Switzerland)
These three qualifications are fully integrated, creating maximum strength and value for graduates upon completion.
Yes.
- The OTHM qualification is regulated by Ofqual (UK Government), ensuring national standards of quality, transparency, and compliance in the United Kingdom.
- Wrexham University is a UK Public University under the UK’s national higher education system.
- SIMI Swiss is an international higher education institute operating under the Swiss Private HEI model, registered and governed in the Canton of Zug. It is responsible for the academic value of its Private Degree programmes in accordance with Swiss law.
Yes.
- The OTHM qualification is part of the RQF and regulated by Ofqual, and it is recognised at the Master’s Degree Level within the UK education system.
- Wrexham University is fully recognised as a UK public university with government-approved degree-awarding powers.
References:
The UK Qualification Reference Statement issued by an authorised representative of the UK Department for Education is the highest-level document confirming the status of a graduate’s qualification, serving to authenticate and recognise:
- Verification that the qualification is recognised in the United Kingdom.
- Recognition of the qualification’s level and position within the UK national qualification frameworks, including all three frameworks:
- The Regulated Qualifications Framework of England, Wales, and Northern Ireland (RQF)
- The Scottish Credit and Qualifications Framework (SCQF)
- The Credit and Qualifications Framework for Wales (CQFW)
Example: A qualification recognised by the UK Department for Education with the notation UK Framework Levels – RQF Level 7 / SCQF Level 11 / CQFW Level 7 means that the qualification is classified at the MASTER’S level across the entire United Kingdom and holds academic validity in England, Scotland, Wales, and Northern Ireland.
- Confirmation that the awarding institution is recognised by the UK Government.
- Confirmation of the entry requirements for obtaining the qualification.
- Confirmation of the assessment and examination procedures.
- Confirmation of the graduate’s competency and employability.
- Confirmation of progression opportunities for further study within the UK National Education System after completing the qualification.
Yes.
The SwissUK degree awarded by SIMI is recognised for employment in Switzerland without any additional procedures, as the position of Marketing Specialist belongs to the group of occupations that do not require a professional licence.
The Governments of Switzerland and the United Kingdom have signed a Mutual Recognition Agreement on Professional Qualifications, effective from 01/01/2025. Under this agreement, professional qualifications issued in either country may be submitted for recognition when applying for a professional licence in the other country, including professions that fall under the professionally regulated category—those requiring a licence to practise.
As a result, qualifications within the SwissUK™ education system—particularly programmes awarded by Ofqual Awarding Bodies—are eligible to be submitted as part of the initial application for recognition or for obtaining a new professional licence in Switzerland, in accordance with the mechanisms defined in the agreement.
References:
- Swiss–UK Mutual Recognition Agreement on Professional Qualifications from the UK Government: HERE
- Swiss–UK Mutual Recognition Agreement on Professional Qualifications from the Swiss Government: HERE
- List of approximately 200 regulated professions requiring a professional licence under the Swiss–UK Mutual Recognition Agreement (qualifications within the SwissUK™ system—including those from Ofqual Awarding Bodies—are eligible for initial assessment according to the agreement): HERE
UK ENIC benchmarks RQF Level 7 at Band 12, which is equivalent to a Master’s Level. See more details HERE
Yes.
According to the European Qualifications Framework (EQF), RQF Level 7 is aligned with EQF Level 7. See more details HERE
Yes. It may be evaluated as equivalent to a Master’s degree or Master-level, depending on the individual application, through:
- CICIC (Canada)
- WES (USA/Canada)
The final outcome depends on the purpose of the evaluation and the independent assessment conducted by these agencies. See more details HERE
Yes.
The qualification integrates the competency standards for the Senior Leader – Occupational Code OCC0480 under the UK occupational framework. See more details HERE
According to labor market data from the United Kingdom, the average annual salary for the Management and Administration group (which includes manager roles aligned with this programme) is £84,240 per year. See more details HERE
Yes.
According to the Statement of Changes to the UK Immigration Rules (effective 2025), the minimum qualification level for the Skilled Worker Visa has been raised to RQF Level 6.
A qualification at RQF Level 7 exceeds the mandatory academic requirement.
- See more details HERE
Yes. Learners are eligible to apply for postgraduate programs such as:
- Doctor of Business Administration (DBA)
- Doctor of Management / Doctor of Leadership in Marketing and Sales Leadership
- PhD in Marketing, Sales Strategy, Consumer Behaviour, Digital Marketing, or related disciplines.
Reference: Recognition of RQF/EQF Level 7 as a Master’s degree under international education standards. See more details: HERE
All qualification recognitions, top-ups, or transfers under the Swiss and UK education systems are subject to the specific policies of the receiving institution or relevant authority — verification should be conducted in advance where applicable.
Yes.
- SIMI Swiss provides consular legalization services for its qualifications. See more HERE.
- OTHM offers an online qualification verification system via QR Code. See more HERE.
- The UK Department for Education confirms that OTHM qualifications (including those bearing the SIMI name) are officially recognised by the UK Government and mapped to RQF Level 7 / SCQF Level 11 / CQFW Level 7 (PGD/Master Level).
